WHAT MAKES US DIFFERENT?

  • Community

    Worlds first crowdsourced tequila, that involves you in selecting which tequila we launch.

  • Quality

    All 4 Expressions Are Award Winning Tasting Kit Including Additive Free Tequila from NOM 1438.

  • No Celebrities

    Latino Owned and Operated, Partnered with 3rd Generation Distillery in Jalisco, Mexico.

FINDING YOUR GO TO TEQUILA SHOULDN'T BE FRUSTRATING

We know you want a tequila good enough to be sipped and to make great cocktails. To do that you need a go-to tequila for every occasion. The problem is you don't want to get certified in tequila, build a collection, or get confused in the tequila aisle. So we've worked hard to bring you a tasting kit with 4 award winning añejo sipping tequilas. Stop wasting your time and money on tequila that disappoints. Gather your friends or experience a tequila tasting on your own and vote for your favorite that we'll launch later this year.

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HOW IT WORKS

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  • 1.ORDER

    Order the 2023 tasting kit and feel what it's like to get samples directly from the distillery.

  • 2.EXPERIENCE

    Salud! Gather your friends and family to sip the best tequilas Mexico has to offer. Learn about your preferences and the tequila making process.

  • 3.RATE

    Rate the final flavor profiles based on taste and smoothness. You don't need to be an expert. Have some fun!

  • 4.VOTE

    Your vote matters. Submit your favorite flavor profile to identify the Tequila De La Gente.

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OUR STORY

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There are three basic steps to creating a tequila once you’ve found a distillery:

So we started and found a distillery in Jalisco, Mexico (the region where all tequila comes from) that liked our idea and was willing to partner with us.

‍Then we worked with a master taster who bought into our mission. He started to send us samples of our very own expressions based on smell, taste and aroma. We began narrowing down the expressions using a rating system we created.

As you can probably imagine, this was fun and exciting to taste and rate but we had a new problem:we had to select 1 of these to be our favorite.‍If we choose 1 and add it to the thousands of options already out there, we haven’t solved the original issue.

So that led us to involve friends and family to help us in the selection process.It was then we realized that this selection process was even more fun when you add more people, and this experience was only available to a select few people.We decided to do something that has never been done before in the spirits industry.

WE want to involve YOU in the selection process.We want you to receive a tasting kit to help us select the tequilathat will be the 2023 release of “Tequila de la Gente”.

So we’ve narrowed down the flavors from the master taster to the last 4 options.We want you to:-EXPERIENCEwhat its like to receive a package of unreleased tequila.
- Sit down with your friends and family toRATEthe final 4 flavor profiles.
-VOTEfor your favorite.
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After all the votes are in, we, the people, will have selected the Tequila that will be crowned the“Tequila de la Gente”. It truly is the Tequila For the People, by the people.

Our Why

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  • Democratizing the Distillery

    With insider industry knowledge, Adrian saw an opportunity to bring the exclusive tequila selection process to everyone. His vision: to open the once secretive and closed doors of the tequila industry, letting the masses in on the fun and the flavor.

  • Simplifying the Selection

    Frustrated by the often confusing and misleading tequila shopping experience, Albert sought to create a brand that offered clarity and quality. His mission: to make finding your go-to tequila a straightforward and rewarding journey, where price, celebrity endorsement, and packaging don't cloud the essence of the spirit.

  • Cultivating Cultural Connection

    Jorge's passion for his homeland's spirit led him to delve deep into the tequila-making process, its history, and cultural significance. His quest: to produce a tequila that's rich in taste and tradition, sippable, and free from the distortion of celebrity appropriation.

  • Crafting the Cocktail Companion

    Daniel's pursuit of the perfect cocktail led him to a quest for a go-to tequila that could elevate his creations without forcing him to build an entire collection. His goal: to produce a versatile, cocktail-friendly tequila that enhances handmade drinks without the need for an extensive assortment.

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